Pop Matters, for one, loves the album.
Keep It Hid is not a retreat from the sonic explorations Auerbach undertook on Attack and Release, it is an expansion of them. The songs stretch out with that familiar multi-tracked guitar base, augmented throughout with the often subtle employment of organ, banjo and bass. This work unquestionably signals a step forward in Auerbach’s rapidly evolving style.
Auerbach is not aping classic riffs so much as they seem to sweat out of his pores. It’s all up there, in his head, and he is channeling it into his own vision in a manner that is consistent and convincing.