Editor & Publisher picked up a Poynter study on media consumption.
In a surprise finding, online readers finish news stories more often than those who read in print, according to the Poynter Instituteâ€™s Eyetrack study released Wednesday at the American Society of Newspaper Editors conference here.
When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids.
In addition, nearly two-thirds of online readers read all of the text of a particular story once they began to read it, the survey revealed. In print, 68% of tabloid readers continued reading a specific story through the jump to another page, while 59% did so in broadsheet reading.